Since JUVE's debut in 2001, we have successfully partnered with some big brands seeking assessment and creation of new or rejuvenated identity and positioning. We have also collaborated with start-up tourism and non-profits seeking name development and distinctive branding development. In addition, we have helped many organizations define their missions, differentiate themselves, and articulate strategies that drive action.

We at JUVE, have been focusing our work on how brand-based marketing can become a tool to (1) find differentiators to stand out from the competitive visitor clutter, (2) ensure penetration of the brand philosophy and value promise throughout an organization, (3) project those values to specific target groups, and (4) achieve financial results.

Although JUVE is hired by "organizations" to develop "ideas" to penetrate "markets", we believe that organizations and markets consist of human beings, not just demographic sectors or statistics. You will see that our focus has been, is, and will always be on and around people.