Brand SeekerSome are good at the creative, but not at selling the concept to your constituents. Others are great at the sell, but fall short of creative offerings. And don't settle for a regional firm. There are plenty of great minds throughout North America... don't let distance be a deterrent to a great brand.
What is a brand, anyway? It's not just a name, a logo, or an advertising campaign. A brand is a person's gut feeling. Your brand is first defined by individuals who are emotional and intuitive beings - not companies, or markets. Your brand is not what we say it is, it's what they say it is.How the world sees you depends on how you see the world. more