Brand Seeker

Some are good at the creative, but not at selling the concept to your constituents. Others are great at the sell, but fall short of creative offerings. And don't settle for a regional firm. There are plenty of great minds throughout North America... don't let distance be a deterrent to a great brand.

What is a brand, anyway? It's not just a name, a logo, or an advertising campaign. A brand is a person's gut feeling. Your brand is first defined by individuals who are emotional and intuitive beings - not companies, or markets. Your brand is not what we say it is, it's what they say it is.

How the world sees you depends on how you see the world.

Do You Need A Brand? There typically is no single indicator that your organization needs to update it's brand. Different places decide to embark on branding for different reasons:

Part of a larger development program
Loss of income in a specific sector or market
A negative, non-existent, or conflicting image
Increasing competition

Collect the marketing and communication materials from all the players on your team including partner associations.

Spread out these materials on a table. Do they have a similar look and feel? Are they integrated at some level? Are they relevant? Are they distinct? Do your partners give an appropriate nod to your brand? Do you recognize your brand? Is there even a common theme? If the result is a mish mash of marketing messages and looks then your organization or destination could probably benefit from branding.

Take our 2 minute questionnaire and explore your organization's strength in creating,communicating, living, measuring, managing and extending your destination brand.

Results will be presented to you in paginated report. Responses will remain anonymous and confidentiality is assured.

Brand Seeker

Branding Resources

Brand Exercise

How Does Your Brand Compare?