Media Relations

When it comes to managing media and press, we have the secret sauce.

We've been marinating our relationships with news editors, trade publications and media in general for almost 20 years. Our clients benefit from our connections in the newsrooms, we understand how to achieve exposure for our clients in today's new publishing world. What makes us different in the press, is that we've worked behind the desk and have an active reporter/journalist on staff who knows how to connect to the right people in the most efficient & "secret" way.

As for media planning and relations, we've developed some of our very own models for effective media management and planning, check out our following tips.

Here are some basics we consider for media planning. Scheduling is preferably done in advance with all media using clear direction based on our marketing communication plan objectives.

For example, below are the type of objectives we recommend:

Spend advertising dollars in accordance with the percentage of visitors/customers each month.
Allocate no more than 60 percent of advertising expenditures during the introductory 13-week period.
Increase advertising activity by 50 percent during each of the planned promotion periods. Precede the promotion by one week and run concurrently during the remaining four weeks of the promotion.

1. Start with a description of the news, then distinguish who is announcing it.

2. Stick with the facts.

3. Avoid excessive use of adjectives and fancy language.

4. Provide as much contact info as possible: who to contact, address, phone, email, fax, web address.

5. Make it as easy as possible for media members to do their jobs.

Media Relations

Media Planning Philosophy

Top 5 PR Tips